Brand Monitoring

A custom built crawler navigates through those websites that appear on Google’s first SERP to validate if a given brand can be reached thanks to them. Our system performs this task for all the keywords within a defined cluster of keywords. This data gives our users an understanding of how many steps a prospect client will have to take from searching for a keyword to reaching their brand/business/website.

The Brand Monitoring report includes a tailor made scoring system that represents the overall performance of your brand. This point system cater for several KPIs such as the search volume of keywords, the visibility of your brand within the Google SERP, and the number of steps (clicks away) a user needs to take to find your brand on the websites of Google's first SERP. SAEM Insight can present this calculation for individual dates and for a define period of time or a time frame.