> For the complete documentation index, see [llms.txt](https://help.saem.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.saem.io/insight-module/quick-start-insight.md).

# Quick start: Insight

The Insight module requires 3 types of inputs to be parameterised in order to generate the automatic reports available in this tool. These 3 input types are

* [Keywords](/insight-module/quick-start-insight/keywords.md)
* [Clusters](/insight-module/quick-start-insight/clusters.md)
* [Brands](/insight-module/quick-start-insight/brands.md)

Our web application already includes a long list of available keywords specific to the iGaming Industry but it is always possible to manually add new keywords that our system might be missing. 

{% embed url="<https://app.saem.io/insight/keywords/add>" %}
Add a Keyword&#x20;
{% endembed %}

The first thing you will need to do to begin taking advantage of the Insight reports is to create a cluster of keywords. You are meant to group keywords with similar features such as locations, markets, industries or any other grouping feature you might think is applicable to your business.&#x20;

A cluster of keywords alone will already generate a set of custom Insight reports such as:&#x20;

* [Cluster Volume](/reports-and-metrics/keyword-cluster.md) representing the evolution over time of search volume for each keyword relative to the whole cluster
* [Score Top 10](/reports-and-metrics/score-top-10.md) a simplification of The Top Performers for the whole cluster in terms of Google SERP dominance
* [Position Top 10](/reports-and-metrics/position-top-10.md) a recording of the actual Google SERP for each keyword and the average for the whole cluster.

{% embed url="<https://app.saem.io/insight/cluster/add>" %}
Add/Edit a cluster&#x20;
{% endembed %}

Once you have created a cluster of keywords you are ready to add your brand name or business identifier, in order to make use of our [Brand Monitoring](/reports-and-metrics/brand-monitoring.md) functionality. This is the report that shows how well is your brand represented in the first Google SERP in any chosen keyword cluster.

{% embed url="<https://app.saem.io/insight/brands/add>" %}
Add a Brand
{% endembed %}


---

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