# What is SAEM?

SAEM is the first digital marketing tool designed to help companies active in the iGaming industry to monitor and enhance their online marketing activities. Today SAEM consists of two modules, audit and insight, and more modules will be added in the near future. What makes our product unique is that we focus on solving iGaming specific problems and if needed we can customise the tool completely for our clients needs.

The audit module is an SEO surveillance tool that helps you to track your site’s SEO performance and gives suggestions for improvements. It has unique features like auditing from multiple jurisdictions and assessment of geofencing rules. It also supports iGaming brands operating in grey markets using dynamic automatic tracking.

The insight module instead is something completely new and innovative on the market. This module provides information to understand how well your brand is being covered in SERP for a given set of keywords. This means that we track and store the data of any given keywords and analyse how well your brand is being promoted either with direct links or through an affiliate network.

You can either choose to use all of the SAEM modules or only the ones that you see best serving your business needs. 

In this Help section you will find more detailed information about both of the modules and their settings.

### Guides: Jump right in

Follow our handy guides to get started on the basics as quickly as possible:

{% content-ref url="general/login" %}
[login](https://help.saem.io/general/login)
{% endcontent-ref %}

{% content-ref url="insight-module/quick-start-insight" %}
[quick-start-insight](https://help.saem.io/insight-module/quick-start-insight)
{% endcontent-ref %}

{% content-ref url="audit-module/quick-start-audit" %}
[quick-start-audit](https://help.saem.io/audit-module/quick-start-audit)
{% endcontent-ref %}


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.saem.io/what-is-saem.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.